Web Strategy

If your website is dated, don’t despair; the price of a redesign is a fraction of what it once was. Today it seems that anyone with a few college credits call themselves a developer.

For that reason, we’re here to steer you in the right direction with Web strategy first. We no longer offer website design services.

Instead, we offer Web design strategy starting at $595.

While the cost of designing a website has dropped considerably over the last few years, the complexity of the Internet and online marketing has grown exponentially.

Here are just a few of the factors to consider when planning a user-friendly website:

Information Architecture -  a systematic approach to the design and planning of websites which involves technical, aesthetic and functional criteria.

Search Engine Optimization – the practice of creating a website in a manner that allows it to be properly read and indexed by search engines.

Keyword Research – self-explanatory, but here are a few of our favorite keyword research tools.

Social Networking & Online Sharing Tools – Find “influencers” and engage with customers where they live.

Email Marketing

Content Strategy – what business intelligence or value added content can you develop to pull customers to your website?

As you can see, developing a website takes a lot of forethought and planning.

So we’ll do the thinking for you.

We’ll create the Information Architecture around your most profitable keywords and hand you the blueprint. You are then free to present this Project Scope to your Web developer of choice. Or we’ll recommend someone we know to ease the transition.

If you’re willing to spend thousands of dollars remodeling your kitchen, doesn’t spending a few hundred on creating a website that works seem reasonable?

 

Ready to get started on a new Web strategy? Just fill out our form or pick up the phone and call us today!

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