Creating a pay-per-click (PPC) ad campaign that delivers results takes experience. There’s a reason books and classes on the subject abound.

Three skills are necessary to succeed with your search marketing campaign:

  • Keyword Research
  • Copy Writing
  • Analysis

Keyword research – The science and art of researching what particular words and phrases your customers use to find the products you offer is no easy feat. In fact, keyword research is THE fundamental element to creating a cost-effective SEM campaign.

We’ve known many companies who’ve gone broke choosing the wrong keywords and paying too much for a click. We’ll guide you into making the right choices so you’ll benefit from an immediate return.

Copy Writing – Writing ad copy that must do so much in so little space can be daunting. Your ad must be succinct, benefit-rich and include your primary keyword phrase if it’s to drive a converting customer to your website. That’s a lot to ask, and why we’re here to help.

Analysis – Running an ad campaign with no benchmarks in place is like starting a race with no finish line; there’s no context. In order to know where you’re going, you have to know where you’ve been.

Creating a winning search marketing campaign is more about tweaking and testing than simply measuring the number of clicks. Because if a click doesn’t convert, no one will be impressed with the numbers.


Contact us today to help you create a realistic PPC budget that will deliver a winning Google Adwords campaign.

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