Friday Roundup: Big Dog Content, Mobile Site Checklist, Popcorn Time, Chat App Omlet

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The Year of Big Content


The Year of Big Content: Top 10 Online Marketing Resources of 2013 – From e-books and infographics, to e-courses and epic blog posts, here are some of the best online marketing resources of 2013. Unbounce

6 Social Media Tips You Can Act on in 5 Minutes or Less – Here’s a list of six rather random social media tips to help you improve your marketing today, including the most common mistake most Twitter uses make! Search Engine Journal

The TL;DR Guide to Reddit Lingo – To a new user, Reddit may seem like a confusing jumble of text, numbers, pictures and acronyms. The site has a bit of learning curve, and one of the most confusing aspects of the site is the lingo spoken by its users. View these 27 examples; be prepared to learn and laugh. Mashable

10 Content Idea Tools You’re Not Using (Yet) – If you create content, then you’ve likely run into times where you’re at a loss for ideas. No matter how passionate you are about your industry, you will sometimes need a bit of inspiration to help see you through your editorial calendar. Here are 10 tools you can use to generate tons of great ideas! iAcquire

Google Sees Deeper App Content as Key to Mobile Usage – Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps. Google is trying to address that challenge by indexing more app-based content, including deep links according to the Wall Street Journal. Since last October Google has been indexing deep links for Android apps, though not iOS. Search Engine Land

5 Tips for Using Facebook News Feed Ads – It may be too soon to sound the death knell for Facebook’s right-side “banner spam” – after all, these ads work well for many advertisers, are a good medium for retargeting, and generate plenty of revenue for Facebook. However, it’s clear we’re moving into a new era of News Feed advertising. Here are a few tips to help make sense of it all. Search Engine Watch

Google to Release Android Software Developer Kit for Wearables – Speaking with John Battelle at a panel discussion at SXSW 2014, Google’s head of Chrome and Android, Sundar Pichai, said that new SDK was coming from Google to help developers create Android apps for devices like smartwatches and fitness bands within the next two weeks. ReadWrite

5 Tips for Quality Content Creation That Won’t Bust Your Budget – If your business is serious about attracting more readers — and higher rankings on search engines — you need to focus on content quality. Here are some ways to rethink your organization’s processes to enable higher-quality content creation. Be sure to read the lively comment section! Content Marketing Institute

25 Things You Didn’t Know About SnapChat – Over the last several years, Snapchat has become one of the most buzzed and controversial social media apps available. Teenagers can’t get enough of it. Investors love it. Parents fear it. Hackers are having fun with it. In short, it hasn’t exactly been the smoothest of journeys for Snapchat. Here’s some SnapChat trivia to bring you up to date. Search Engine Journal

Target’s CMO Navigates Marketing Post-Security Breach – Even as the fallout from Target’s holiday security breach continues — the retailer’s chief information officer resigned last week — the brand is slowly returning to a normal marketing cadence. The retailer continues to carefully monitor consumer sentiment, including measures around favorability, integrity and trust, Jeff Jones, CMO, said. While those measures have all rebounded in the short-term when Target has made statements related to the breach — CEO Gregg Steinhafel’s apology and the chain’s commitment to speed up a $100 million program to implement the use of chip-enabled smart cards to protect against cyber theft — they have not yet recovered. AdAge

4 Web-Based Tools to Help Your Social Team Collaborate Better – Here are four essential social media tools that will help your social team work together like a Swiss watch. SproutSocial

Google Voice: A Step-by-Step Guide to Ditching Your Landline – Google doesn’t normally allow you to port a landline phone number to Google Voice. This step-by-step primer shows you how you can do it. Those commenting verify excellent results. ZDNet

How to Create Visual Content to Boost Engagement – Pictures are in, text is out. With these tips from a number of experts, you should have no problem creating and implementing visual stories into your social media marketing. Social Media Examiner

Mobile Site Audit Checklist – Now that it’s 2014, the question isn’t “should I build a mobile site?” It’s “how do I build a good mobile site?” Mobile sites are, at their core, just sites; but redesigning your site for very small screens and linking your mobile site to your desktop site gives you a lot more to think about. Moz

Pebble Opens Its Appstore for Android and Unveils Some Cool New Apps – Pebble also revealed a new set of app partners, one of whom now offers an intriguing new use for the smartwatch: the ability to control smart homes from your wrist. Using the watch, they can change the control modes for their connected-home gadgets—from “home” to “away,” for instance, which might turn off lights and lower the thermostat. They can also monitor their thermostats and even change the ambient temperature before they arrive home, among other things. ReadWrite

8 Great Plugins to Integrate Your Blog to Social Media – It’s great to be able to pick and choose how you want your social share buttons to appear on your website or blog. Here are eight plugins to help integrate your blog more fully with your social profiles. Socialmouths

Popcorn Time: Open Source Torrent Streaming Netflix for Pirates – Popcorn Time, a cross-platform and BitTorrent-powered movie streaming app, may very well be Hollywood’s worst nightmare. The software can be best described as a Netflix for pirates, allowing users to stream the latest blockbusters at no cost. TF talks to one of the developers to find out how the app came about. TorrentFreak

Chat App Omlet Launches at SXSW – Omlet, a privacy-focused chat app created by intelligent minds at Stanford offers a different idea on how we should go about communicating, and how we should handle the data generated from communicating. Business2Community

What online tools and tactics have you been using lately? Is there any tech news I missed that you’d like to add to the comments?

Thanks for reading and have a great weekend!

Photo credit: Creative Commons

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