Keyword Research
So much has been written about the importance of keyword research that we
only provide the basics below.
Keyword. A word or phrase that is used in a search engine query.
Optimizing a site entails researching the keyword or keyword phrases that
users enter in order to find Web sites and optimizing a Web site around
those terms.
Keyword density (aka Keyword rich.) Refers to a Web page that
contains relevant content to the topic at hand. Usually used to refer to the
need to repeat keyword phrases within the body copy of a Web site. Search
engine algorithms give higher ranking to a site that contains the keyword
phrases that a user is searching for.
Keyword density can play a role for portals like Yahoo!, which focuses
more on on-page factors than Google or MSN. The key to
effective online
copywriting is to write naturally and incorporate the keyword variations
and modifiers that both help a page rank for a greater range of keywords as
well as looking more natural to search engines.
Latent Semantic Indexing (LSI). A
conceptual extension of keyword
research, LSI is essentially a technology that allows search engines to
determine what keyword a page should rank for even if that keyword isn't
found anywhere on the page (or in the anchor text of the links pointing at
that page.)
Our Internet Marketing Advanced
Tactics Workshop takes a closer look at the semantics of search.
Keyword research. The act of researching what particular words and
phrases are used to find relevant Web sites. This is one of the most important
aspects of SEO as it allows a Webmaster to write the content of their site
in a manner that will help them rank highly for those particular phrases.
For more on keyword research, download our 6-page FREE Report:
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