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What Makes a Good Copywriter?*What Qualities Must a Good Freelance Online Copywriter Possess?They must be:Creative. They must be able to examine things from multiple and unusual perspectives. Intelligent. They must be able to comprehend new subjects quickly and thoroughly. Empathizers. They must be able to relate to and understand different audiences, especially when the audience’s viewpoint is different from that of the copywriter.Well-read. The more people read different styles and works, the better able they are to learn from others and expand their repertoire. Good listeners. The best way to learn about a subject or an audience is to really listen. Organized. They must be able to follow directions, manage multiple responsibilities and be detail oriented. Deadline-oriented. They must possess discipline. Good copywriters have to get it done on time. Period. No exceptions.Client managers. It’s often the copywriter’s job to manage the client, not the other way around. The copywriter must manage client expectations and explain when they’re wrong. Clients may not always listen, but it the copywriter doesn’t speak up and the copy doesn’t work, guess who gets blamed! Simple communicators. They must be able to write as simply as possible, taking complex and technical subject matter and explaining it in clear concise language.Consistent. They must be able to sustain a consistent voice and personality throughout the copy. Humble. Copywriters can not fall in love with their own words; they have to separate their egos from their work. They must be able to edit and cut their copy without emotional connection.Web-savvy. The Web is different from any other medium. It is NOT the same as print or direct marketing. Just for starters, online copywriters must understand hyperlinks, persuasive momentum, and writing for search engines. Themselves writers. The best copywriters pursue their love for writing beyond the confines of their business applications.
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*Thanks to Bryan & Jeffrey Eisenberg, authors, Waiting for Your Cat to Bark?, cofounders of Future Now, Inc. and inventors of Persuasion ArchitectureTM.
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