NICOLETTE V. BEARD, WEB MARKETING STRATEGIST & LEAD COPYWRITER
As a Web marketing consultant, Nicolette is responsible for applying strategic insight to client’s online initiatives utilizing search engine optimization (SEO), social media and online publicity. She applies her writing and researching skills to dive deep into content development and reach out to other websites for traffic-building long-lasting links.
With over 25 years of business experience, spanning sales, marketing, advertising, publishing and business intelligence, she understands that the purpose of a website is to nurture leads, sell to visitors and make a profit.
Her client’s love her responsiveness and ability to keep them on track and on budget. They especially appreciate her skill in explaining technical information without the “techno-babble.”
Nicolette’s a voracious reader, prolific blogger and fabulous cook.
Here’s her latest unsolicited search marketing recommendation from an SEO veteran. Thanks Michael!
MARK MARTIN, TECHNOLOGIST
With over 25 years of multidisciplinary IT skills including client/server applications and database development, Web design & development, information architecture and usability best practices, Mark brings a wealth of experience to every Web project. He’s held numerous roles deploying large scale Web content management systems and legacy code migrations for Fortune 500 companies, most notably Chevron and Shell.
Mark’s creative endeavors include food journalism and concert promotion. He also pioneered work in Internet Radio.
KACEY WHITE, INTERACTIVE STRATEGIST
Kacey White offers a unique background in Interactive marketing, project management and public relations. Her eye for detail and organized approach to projects makes her a sought-after partner on jobs both big and small. Kacey’s a member of the American Marketing Association (AMA) and the Houston Interactive Marketing Association. HiMA. She has more than 15 years on the marketing/advertising/pr roadshow and challenges you to find a past client that has one bad thing to say about her. She earned a BA in Speech Communications from Texas A&M University and is proud to call herself an “AGGIE”.
Kacey is an avid reader, pet parent and loves travel, wine and a great patio.
MICHAEL BEARD, PROJECT MANAGER
With over 25 years of managerial experience, 10 years as a business owner, Mike offers organizational and management skills that allow a Web project to flow smoothly. He manages the various resources needed during the course of a Web project: graphic designers, content writers, application developers, IT administrators, Web developers and system integrators. Mike has the people skills to communicate client needs so that both the creative vision and the technical requirements of every project are met.
Mike loves the stars and constellations and the mythology behind them.